Dear friends!

I have good news! At the end of 2015 and start of 2016, on St. Nicholas day, I founded

Endowment "Jovo Lojanica Stupljanin"

on the territory of Raska region.

Historical and current circumstances of Raska region which distinguish it from other areas are:

• It is a cradle of Serbian statehood since Nemanjic dynasty,
• It contains spirit of our great grandfathers and their virtue, integrity and dignity,
• It is one of the cleanest natural reserves in Europe and the rest of the world,
• It is a region where we could raise new generations of world’s titans and champions in areas of science, culture and sport.

Unfortunately, due to faulty planning and development this great region became one of the poorest in Serbia, which young generations massively leave in search for a better life. Nevertheless, Raska region has a great potential to attract most notable people to visit or live there, where elite tourism can be developed and healthy, organic food can be produced.

A personal endowment was founded with mission to bring a dignified life to all people living on this territory and the following vision to educate local people to:

1. Apply newest standards in producing and processing of highest quality organic products, products of geographic origin, good manufacturing practice and certification of those in line with ISO 9001, ISO 14001, ISO 22000, HACCP, GMP and other guidelines,
2. Needs and prerequisites for tourism nowadays in order to satisfy the needs of tourists,
3. Protection, cleaning and preservation of natural environment and its revitalization

And establish relationships:

1. With institutions of science, culture, sport and other areas as also with notable individuals from these disciplines to promote education and motivation of residents for change,
2. With similar regions worldwide which are well developed,
3. With institutions and companies in cities to help with production, warehousing, distributions, sales and marketing of the goods produced in Raska region.

Following positive examples of our ancestors, this is yet another in my efforts to repay my country and my people for everything I am blessed with in this world.

I am happy that God has given me a lot of energy and love that I want to pass onto entire society and not only my direct descendants. In achieving this goal I expect to have support of many diligent, well-meaning and responsible people.

Dear contemporaries, dear descendants,

Welcome to the endeavor of strengthening Raska region and hence, whole Serbia!

Caricina, 31.12.2015.