Endowment Jovo Lojanica Stupljanin was founded as beneficence to attain goals of wider public of Raška region by educating its inhabitants and inspire:

• Understanding and integration between people of different backgrounds,
• Sustainable regional development,
• Promotion and further development of tolerance and culture,
• Promotion of science, education, art and amateur sportsmanship,
• Caring for children and youth as also helping the elderly,
• Environmental protection
• Protection of animals,
• Humanitarian and other activities.