Endowment Jovo Lojanica Stupljanin was founded as beneficence to attain goals of wider public of Raška region by educating its inhabitants and inspire:
- Understanding and integration between people of different backgrounds,
- Sustainable regional development,
- Promotion and further development of tolerance and culture,
- Promotion of science, education, art and amateur sportsmanship,
- Caring for children and youth as also helping the elderly,
- Environmental protection
- Protection of animals,
- Humanitarian and other activities.